MARKETING YOUR BOOK THROUGH C&B BOOKS DISTRIBUTION

Thanks to all who participated in the Queens Book Fair and we look forward to it being even bigger and better next year. In the meantime, however, C&B Books want you to know we didn't have a book fair to just sit around after it was over and wait until next year to do the same thing.  No, the fair was held in order to bring attention to the self-published authors, and now that we have done so, we need to work at keeping you in the public�s eye.  The key to doing this is to Market-Market, Promote-Promote. We need to do tours--locally, then nationally.  Authors need sales, not yearly, but daily. By the time Queens Book Fair 2006 rolls around, you will be working on new titles and will hopefully be world-known authors.  So it�s best to keep your readers abreast of where you are touring, what you are presently working on, and where they can go to support you by purchasing your novel(s). This is where C&B Books Distribution comes into play.

C&B Books Distribution�s main objective is the marketing and distributing of their members� books. We�ve learned over the years that when a reputable company represents an author, it opens many doors.  Therefore, we allow ourselves to act as agents for self-published authors who are under the umbrella of C&B Books, hence assisting those authors with trying to fulfill their dreams.  However, in order for us to represent you in a professional manner, we need your assistance in the form of you creating a press kit which will serve as your point of sale.  Don�t know exactly what a press kit consist of? Don�t fret. We have provided you with key components of a press kit below to assist you in getting started. Prepare this kit just as if you were preparing for a job interview. Ask yourself how you will best sell yourself?

For authors who may already have the following kit, you need not take these steps and we will get busy with the marketing of you and your book. However, if you are an author who doesn�t have a press kit, C&B Books would be more than happy to prepare one for you. If you�re interested in us doing so, please email or call us, and we will discuss the cost for that service once you have contacted us.

but be creative.

own horn. In other words, be proud of your accomplishment(s). Don't have a press

release? Simply email us, and we will have one prepared for you.

snapped at the family reunion, please.

professional touch indeed.

and ISBN#.

spark the customer�s interest. Hook �em and reel them in.

target market is, and what genre your title is to be listed under. Also provide your

contact information, (ex. your full name, name of your company, your phone

and fax numbers, and email address).

to one of our reviewers listed on the site (www.cbbooksdistribution.com) and they

will be more than happy to provide you with one.

appreciation for the person taking the time to review your novel(s).  

what you can't fulfill.

Please note: If you send multiple copies of your press kit, there will be no duplicating fees.  However, if we must duplicate your package, there will be fees involved.  You can contact us for that cost via phone or email.

●Postage

●Books

●Press Kits

●Fliers

●Media Advertisement

●Web Site Advertisement

● Support fellow authors by welcoming one another, signing their guest books, and

Emailing one another about events or other important literary and marketing info.

● We ask that you utilize the Authors� Message Board.

● Stay in communication with C&B, stay on top of your books, and inquire to see

what stores are responding, not just to see when your consignment is up. 

● Send your book(s) to the reviewers of C&B for reviews, which help sales. The

more reviews the better.

Once you have completed the above steps, we will then be able to market your book(s).

Remember, we will be targeting stores nationwide, so if you wish to be part of this mass production, you will have to work with us in order for it to be a success.  We will work hard for you, but you have to work harder for yourselves. 

Each week we will target different stores nationwide. Providing a complimentary copy of your novel to each store targeted is optional. However, we feel your book will get more attention if it accompanies your press kit.  It is the author�s responsibility to provide complimentary copies of their books to the stores we target. The number of press kits/complimentary copies received will determine how many stores we reach out to. For instance, if you want us to target five stores for the month, you will provide us with five press kits/copies of your book.

As a member, you will be kept abreast of every store we send your kit to.  If and when the store responds with an interest in carrying your title(s), we will contact you. At this point, two things will happen.  First, C&B Books will inform them that we are the distributors for your title.  Next, we will request that they arrange a book signing at their establishment for the author. 

Book signings should be advertised at least two weeks prior to the event. Therefore, once you are booked, we will need to provide the stores with promotion and advertising materials.  The author is free to provide these items to the store. However, if we do the promotions, there will be a fee for the materials we have to provide.  We have a graphic artist on staff that can assist you, if needed.

We want our authors to understand we are in this business because we love being able to help striving self-published authors that need someone to rely on who will not take advantage of them.  We realize authors, especially those who are self-published, work with limited resources, which is why C&B Books will try their best to assist you as cost-effectively as possible.

We thank you for your participation, and look forward to helping you achieve the recognition and success you deserve.