C&B BOOKS, was started in 1995, by Carol Rogers & Brenda Piper.The motivation behind this book business, was the lack of affordable books written by black authors.  We decided to become an asset to our Youth and the African American community in a whole.  We offer our books for less then the major stores, we knew this would provide our readers with a wider variety of reading material. We have, titles for all ages in all catagories, fiction, non-fiction, spiritual, inspirational, educational etc.

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C&B; BOOKS DISTRIBUTION
MARCH 2006 NEWSLETTER



POETRY CORNER

Being Black in the Work Place

They take my kindness for weakness.
They take my silence for speechlessness.
They consider my uniqueness strange.
They call my language slang.
They see my confidence as conceit.
They see my mistakes as defeat.
They consider my success accidental.
They minimize my intelligence to "potential".
My questions mean "I'm unaware".
My advancement is somehow unfair.
Any praise is preferential treatment.
To voice concern is discontentment.
If I stand up for myself, I'm too defensive.
If I don't trust them, I'm too apprehensive.
I'm defiant if I separate. I'm fake if I assimilate.
Yet I'm constantly faced with workplace hate.
My character is constantly under attack.
Pride for my race makes me,"TOO BLACK".
Yet, I can only be me. And who am I you might ask?
I am that Strong Black Person.
Who stands on the backs of my ancestor's achievements, with an erect spine pointing to the stars with pride, dignity and respect ... who lets the workplace in America know that I not only possess the ability to play by the rules, but I can make them as well!



A NESHEE PUBLICATION
Consignment is a risky business?

It is not recommended if you cannot afford to take a loss because in most cases a loss is what you may suffer in the end. In some cases the store may go out of business or you may have to wait for the stores payout date, which may be 90-120 days. Not to mention, chasing them down for the payment that you deserve.

A bad idea that most first time authors think is a good idea is to send their books to a bookstore unsolicited (not requested) in hopes that they will keep them and sell them. This is a double risk because not only do you not have the books sold, but also they may return them to you and charge you for the shipping.

Dear reader, there is a light at the end of the tunnel when it comes to selling your books on consignment and that is to do the following: promote, promote and then promote. Books do not sell if no one knows that they exist. You cannot blame the bookstore as it is only their job to make sure that they supply the demand and that is for those books that are most often requested or those that they think may be of great interest to their customers.

When a bookseller (bookstore) takes a book on consignment, they usually take the following into consideration: "Is this a local author? Is this book about something that my customers would be interested in reading?"

After they have taken these questions into consideration and they are interested in your book, the make it or break it question is, "How will this author promote and sell their book?"

You can only answer that question with a plan and that is to promote. Yes, your book may be great but the public needs to know that and the store owner needs to know that people are aware of your great book in order for them to trust your book will not take up valuable shelf space.

Do not get caught up in the trap that marks all "would-be" successful business people into business failures. When it comes to publishing i.e., writing and authoring a book and then putting that book in the bookstores on consignment, please be aware that not only is it a huge risk to begin with for the bookstores, but for you as well. Somebody still has to sell those books of yours and chances are it will not be the bookstore.

The bookstore provides a middle ground and the potential for public transactions to happen but you must provide the bookstore with an interested public. If you do zero marketing, and promotion and other means of media to generate interest in your book you will get zero interests in return. If you do 25% of a marketing, promoting, and otherwise media campaign you will get 25% return of interested people all the way up to 100% effort 100% results.

A good publisher can go a long way in helping you start off on the right track via an attractive book to offer your public. Ninety- nine percent chance of grabbing the reader's attention (if you are going to grab their attention at all) is bound up in the book itself. Your cover means just as much as the content as well as the editing and the formatting. Therefore, it is important not to take risk with a faulty publisher that you have reason to suspect cannot accomplish the job or can accomplish the job but not in an acceptable manner in which you are PAYING a lot of money. At Neshee Publication we give our authors the support that they will need if they are to be successful in the literary community.

The moral of the story is, it doesn't matter rather your books are in a bookstore, on a vending stand or the trunk of a car. The only way that you are going to sell your books is if you sell them. If you are selling your books than you will have the bookstores calling you. What do you think they are going to want from you? That's right, to BUY your books because, you sell. You can almost guarantee that you will receive your fees because they need to be able to sell your books often. No more chasing them down in order to get a payment.

It doesn't matter how big your publisher is or how successful their other authors are because it still comes down to you as the individual. Therefore, if you call or visit the bookstore where your books are carried on consignment and they tell you that your books haven't sold and you have done nothing to make them sell, do not be discouraged with the bookstores or the consumer but rather with yourself for not doing more to make it happen.

For those of you who are selling your books we wish you well and those who are not we wish you better.

Please feel free to IM us or email us with you feedback to - [email protected]

Authoritatively yours,
Aalim & Heather Elitou, Founders
Neshee Publication
www.nesheepublication.com



The Power Networking Series Launch First Business Card Exchange of New Year

On February 6, 2006, The Power Networking Business Series Business Card Exchange Card launched its first series of Power Networking Business Card Exchanges of the new year.

Queens, NY (PRWEB) December 31, 2005 -- On February 6, 2006, The Power Networking Business Series Business Card Exchange Card launched its first series of Power Networking Business Card Exchanges of the new year.

The first Power Networking Business Series attracted a variety of entrepreneurs from around NYC. The Power Networking Series Business Card Exchange was held at the Jamaica Market Harvest located at 90-40 160th Street, Jamaica, New York.

The Business Card Exchange will began promptly at 7:00 PM and ended at 10:00 PM. The Power Networking Business Series' primary goal is to create new economic ties and strengthen existing economic bonds in the New York State metropolitan area.

The Power Networking Business Series Business Card Exchange is an opportunity learn to earn more, increase business contacts, exchange business cards, build power relationships, and network after hours.

The Power Networking Business Series was be hosted by Phil Andrews, CEO of PA Public Relations Company located at www.papublicrelations.com

The Primary mission of the Power Networking Business Series is to increase the number of quality contacts that Power Networking members are exposed to at Power Networking events. Our goal is to increase the marketing potential of each business exposed to the Power Networking Business Series events, thereby fostering new and lasting relationships upon which businesses are expanded to their full market potential.

Business Development is at the core of the Power Networking Business Series' mission. Viable and meaningful contacts lead to increased business in the marketplace.

Every one needs a vehicle to get where they want to go, and the Power Networking Business Series is the vehicle of choice for Power Net Workers seeking Power Relationships.

Several media publications were represented at the Power Networking Series, which included Renaissance Man Magazine (www.renaissancemanmagazine.com), Awareness Magazine (www.awarenessmagazine.net), and Black Star News (www.blackstarnews.com).

Joan Robertson, Author of In The Winter of Her Season (www.joanrobertsonnovelist.com) was spotlighted at the Power Networking Series, along with Renaissance Man Magazine. Renee Flagler of Aspicomm Media, Inc. shared information regarding the upcoming Self-Published Authors Symposium which will be held on March 12, 2006 at the Schomberg Center in Harlem, New York. For more information log on to www.aspicomm.com and click on the events



Very interesting...Authors Please Read

Carmel S. Victor-Author of Facing Our Skeletons-Author of Every day Again


--- In [email protected], "Minnie E Miller" wrote:

My trip to book stores always reveals interesting things about the book market. I went to B&N; to purchase a book I knew they had and 2 books that I knew were POD's. I asked the information desk to look them up on their computer. I wanted to hear out of his mouth how they dealt with POD's. The guy told me that they don't carry any POD books because they can't return them if they don't sell. With published or self-published books they can return them and get a refund. I wish POD companies and book stores could come to some kind of agreement on returns. I think the stores are missing out on many good books simply because the authors can't afford to self-publish or the publishers refuse to take a chance on a new author.

A thought: maybe we can sell our POD books directly to a book store offering them a separate written commitment to take back and refund any unsold books. I think that's called selling on commission. We would probably have better luck approaching independent book stores rather than the big boxes.

On another level, I asked the young man to look up my book, Catharsis. I wanted to see if it was still in their computer. He > said there is one book in stock, that he will order it, and put it out on the shelf. Yeah!

Maybe a sale will happen if it's visible. He also told me that when I publish my other novels to bring them into the store and they'll buy them directly from me. We'll see.

I hope this information helps someone.
Blessings...
Minnie E Miller
Author of "Catharsis"

"Blue Lady Rising" & "The Seduction of Mr. Bradley" are done.
www.millerscribs.com

"The moving Finger writes; and having writ, Moves on; nor all you Piety nor Wit Shall lure it back to cancel half a Line, Nor all your Tears wash out a Word of it." Omar Khayyam, The Rubi?t.



This is worth reading, now, before 2006 gets away from us.

This is worth reading, now, before 2006 gets away from us. We can lift up our voices. We have the creativity to write and the will to fight. Please, lets get started. The following are John A. Wooden's words.

"Hey folks, this is my last article with the local Black magazine I write for, The Perspective. I passed it to several folks who believe it should not be restricted to just New Mexicans. May be controversial to some but feel free to pass it along. I know it was read at a Black History event with favorable reviews and some others plan on reading it at their Black History events. Enjoy. Btw, still in Albuquerque, enjoying life, contemplating a move to the East or Southeast if I can find a job.

Peace, God Bless

John"

I HEAR THE BELL TOLL
By
John A. Wooden

I hear the bell toll, but who does it toll for for my younger brothas and sistahs. I hear the bell toll, but who does it toll for ? for the Hip-Hop generation, Generation X. Does the X stand for the unknown or for the extinct? I hear the bell toll, but who does it toll for ? for the future, denoting a lost past. It rings for freedom, let freedom ring , for the end of an era and the beginning of something new.

On January 31, 2006, a day before Black History Month, Coretta Scott King died and an era died with her. In Atlanta, she was known as the Matriarch of Atlanta; the world over she was known as the First Lady of the First Family of Black America , the King family. She was so much more than just the wife of Reverend Dr. Martin Luther King, Jr. She was also a freedom fighter, a pioneer of the civil rights movement and keeper of the castle. She continued what her husband started. We will never truly know the heartache and pain she went through losing the man who had a dream. Something tells me, he was her dream.

But with the passing of so many civil rights leaders and black activists, the question arises, "Who will carry the torch for the younger generations to come?" Great question but do we have great answers. In the annals of black history, Frederick Douglass, Harriet Tubman, Sojourner Truth, Booker T. Washington, W.E.B. DuBois, A. Philip Randolph, Malcolm X, Rev. Dr. King, Rosa Parks, Thurgood Marshall and Coretta Scott-King, to name a few, all stepped up and carried the torch. Many can argue they were chosen when Black America needed someone to step up and lead. They fought slavery, Jim Crow, sharecropping, racism, discrimination, illegal lynching, poverty, bombings, and inhumane and indignant treatment of people who looked like them. Some would say they didn't have a choice, they were chosen to carry the torch.

These were our heroes and they carried the torch whether they were chosen or not. Though they disagreed with each other at times, it didn't deter them from the mission at hand ,leading their people to true freedom. For some, it's the freedom to wear Tommy Hilfiger, Nike, Liz Claiborne; for others, it's the freedom to act a fool, disrespect each other, shake your rump. For a select many, it's the freedom to pursue an education, chase the American dream, become an entrepreneur, share the wealth, keep the wealth. Regardless of your definition, we as a people have more freedom today than we have ever had before. Thanks to those who carried the torch.

Fact is, we are running out of heroes and in a society of me, me, me, we may not have new heroes to select from. Yes, Senator Barack Obama of Illinois definitely fits the definition but is the torch too much for one man. Throughout the history of Black America, we have had many torches, carried by many people. One person was not tasked with the big stick. Frederick or W.E.B. didn't do it alone nor did Martin or Malcolm. Those who witnessed history as well as history itself will tell you, they didn't always agree but they never prematurely passed the torch to another, until the time was right.

I hear the bell toll, but who does it toll for , for us, the past and the present. In 24 hours, the present will be the past, I hear the bell toll, but who does it toll for?

In the past year, we have lost Shirley Chisholm, Ossie Davis, Johnny Cochran, Richard Pryor, Rosa Parks and Coretta Scott-King , people who stood at the zenith of America's door, redefining history. They marched, voiced their concern and disagreement, stood up for right and wrong, and took a stand. Where are the next icons coming from? From the world of hip-hop where even today there is still an East Coast vs. West Coast feud that no one cares about. I don't know how many years it has been since Tupac and Biggie have been dead, but you still hear low rumblings of a feud. Who cares? Is this where we want the next generation of leaders to come from? Do we want our next generation of leaders to be called 50 Cent, Snoop or DJ Whatever?

In a day and time when people ask do we still need black leaders, I say a resounding, "Yes!" And truthfully, I, along with many I know do not need a leader. We did what Malcolm X, Dr. King and others demanded us to do , get an education or take up a trade that will improve your worth. I know that sounds cold but it is true. But the majority of Black America still needs a leader, still needs someone to carry the torch. The voice of so many in dire straits needs to be heard and to be heard, someone needs to step up to the microphone and speak up. The interests of Black America need to be voiced and that voice need to belong to a torch-carrier. In this era when more young girls want to be the next video vixen than a doctor, we need a voice. In this day and age when more young boys prefer to be a rapper than an attorney, we need someone to carry the torch. In a time when one out of every five students will drop out of school, one out of every five teenage girls will get pregnant before they reach age sixteen and one out of every five youth will be jailed before age eighteen, we need a leader.

In 2001, 98% of all Blacks in America still worked for other folks. In the age of modern technology, only one black television station is outright owed by a black person. There are no black-owned companies on the Wall Street Stock Exchange where blacks own the majority or controlling interest of the stock. In 2001, the combined worth of Black America was half of a percentage point. Ironically, in 1860, the combined worth of blacks was also one half of a percentage point.

Trust me, I hear the bell toll and I don't know who the bell toll for. But I do know he or she is out there and one day, he or she will step up to the microphone. As a student at Tennessee State University years ago, Congressman Harold Ford stepped to the microphone and said stand up and be counted, take responsibility, be accountable for your actions, stand up for the rights of those less fortunate and at the end of the day, know you made a difference.

To Coretta Scott-King, Rosa Parks and the many others who have carried the torch, I hear the bell toll and it toll for freedom and a forever burning torch.

Copyright 2005 by John A. Wooden. All Rights Reserved.

John A. Wooden

Author of "A Collection of Thoughts" and "A Moment of Justice, A Lifetime of Vengeance"

www.jwooden.com

Also available at Amazon.com, barnesandnoble.com an booksamillion.com

Minnie E Miller Author of "Catharsis"

Pending novels: "Blue Lady Rising" & "The Seduction of Mr. Bradley"

"The art of writing is the art of discovering what you believe." ~ ~ ~ Gustave Flaubert



HJW Media Group launches Renaissance Man Magazine and RMan Online

New York, NY - HJW Media Group, a New York based multi-media and communication group, launched Renaissance Man Magazine and Renaissance Man Online, which are the new multi-media phenomenon for upscale African-American men and men-of-color.

Together these complimentary Medias are destined to be the bridge between the products and services of world-class companies and the distinctive consumer base at the core of the Renaissance Man Magazine readership. The announcement was made today by Co-Publishers De'Angelo James & Desmond E. Wilder.

Originally launched August 22, 2004 RMan Online was redesigned and re-launched to become a fully inter-active lifestyle magazine. The publishers are gearing up to distribute the print version through direct marketing & pre-paid subscriptions, with single copy newsstand circulation to follow.

Renaissance Man Magazine will be the premier lifestyle magazine for those who live life with style a signature lifestyle, better known as a Renaissance Man Magazine lifestyle, James said. We will speak to the accomplishments, lifestyle, and values of men-of-color with relevant, balanced facts affecting their lives and their world.

Our publication will contain unique and diverse combinations of featured articles and recurring topics. We will cover a range of issues in finance, sports, health, travel, fashion, and of course culture.

We welcome this endeavor and the challenge of publishing such a culturally significant publication, Wilder said. This unique full-color-high-gloss quarterly magazine will be enjoyed by individuals with multi-dimensional interests and a global perspective on life who know what they want and want the best of everything.

We will profile and highlight the careers of African-American men who are industry leaders, celebrities, athletes, and entrepreneurs who are shaping the future. Wilder said. "We welcome the solicitation of any individuals who are progressively and positively impacting the world, The world need to witness these motivating stories & images of African-American men and men-of-color.

HJW Media Group, LLC is a privately held multi-media company with diversified holdings that include magazine and book publishing, music and television production, and business development services. Log on to our web site at www.renaissancemanmagazine.com to subscribe to our free e-newsletter.

Phil Andrews
Public Relations Director
C & B Books Distribution


Self-Published Authors and literary experts set to convene at Self-Published Symposium

Self-Published Authors and Literary Experts nationwide to convene at Self-Published Symposium. The Self-Published Authors Symposium will be held on March 12, 2006 at the historic Schomberg Center Harlem, New York. Self-Published Authors and Literary experts will continue the work that "The Literature of the Harlem Renaissance" started in the early 1920's. The Self-Published Authors Symposium in Harlem builds on the tradition set by such literary giants as Zora Neal Hurston, Jean Toomer, Claude McKay, James Weldon Johnson, and Langston Hughes.

Many new and vibrant self-published authors are bringing to the literary world important and relevant literary works. The Symposium will be an opportunity to showcase future literary stars and build on the literary tradition which was created decades ago in Harlem, New York.

Vickie Stringer, Author/Owner, Triple Crown Publications, often dubbed, the Queen of Urban Fiction, will share her expertise with attendees at the upcoming Self-Publishing Symposium: Strategies for Success! March 12, 2006 at the Schomberg Center Harlem, New York.

In addition, Stringer will also moderate a panel discussion that is set to address some of the major trends and issues surrounding the self-publishing industry. Stringer who harbors a profound passion for helping others contacted Renee Flagler of Aspicomm Media after seeing an ad for the event in the September - October issue of Black Issues Book Review.

Flagler immediately revamped the agenda to include an opportunity for Stringer to speak to the audience stating, Vickie Stringer represents the epitome of successful self-publishing. Her contribution to this event will not only add to an already impressive line-up of speakers, but will additionally offer tremendous value for all who attend."

The self-publishing industry has experienced phenomenal growth over the past few years with some self-published authors gaining recognition beyond that of many mainstream authors. As the industry continues to grow there is an increasing need for access to market information and resources.

The symposium, which is focused completely on the business of self-publishing, was designed to offer a forum for the exchange of essential information in an environment that is conducive to learning and networking. Authors and publishers will come away with skills and possibly new alliances that can help grow successful enterprises.

Program
8:00 am - 8:30 am Breakfast & Registration
8:30 am - 9:00 am Welcome Address
9:00 am - 10:00 am Keynote - Vickie Stringer - How to Succeed in the Publishing Game
10:00 am - 10:45 am Session I - To Sell or Not To Sell
10:45 am - 11:00 am Break
11:00 am - 11:45 am Session II - Distribute And Get Paid
11:45 am - 12:30 pm Session III - Rising Above the Masses (Marketing,Promotions & Publicity
12:30 pm - 1:30 pm Awards Luncheon
1:30 pm - 2:15 pm Session IV - Targeted Success by Market
2:15 pm - 3:00 pm Session V - Access to Capital & Smart Money Management (Small Business Administration)
3:00 pm - 3:15 pm Break
3:15 pm - 4:15 pm Panel Discussion - Hot Button Topics Led by Vickie Stringer
4:15 pm - 5:00 pm Closing Reception

S'Indie Awards
Submit your title for the first annual S'Indie Awards

Self/Independent Publisher Awards) at the Self-Publishing Symposium. The purpose of the awards is to provide additional exposure to the works by African-American independent and self-publishers and authors and to honor their contribution to the market. Decisions will be based on literary excellence, quality, production and originality in the following categories:

Best Poetic Collection
Best Anthology
Best Fiction
Best Non-fiction
Best Spiritual/Inspirational
Best Cover Design
Best Children's Work
Trailblazer Award - recognizing a publisher for significant contributions and accomplishments in the independent publishing arena

For submissions, send two copies the work to be entered along with a brief synopsis, author bio, and category of choice.

To qualify for the Trailblazer award, please submit publisher/author bio and outline of notable contributions and accomplishments. Example (number of books in print, awards received, special reviews or other recognition)."Please note: Only registered attendees are eligible to enter submissions for the S'Indie Awards!

Resource Directory Calling all publishers, agents, publicists, editors, designers and other industry professionals! Advertise and list your company information in the Self-Publishing Symposium Resource Directory! Call (516) 642-5976 for rates and information.

Who Should Attend Whether you're a seasoned independent or self publisher or an author on the path to self-publishing, this symposium is for you!

When and Where
March 12, 2006
8:00 am - 5:00 pm
Schomberg Center for Research in Black Culture
515 Malcolm X Boulevard
New York, NY 10037

Registration fee $150.00

For sponsorship information, and registration details contact Renee Flagler at 516-642-5976. Log on to http://www.aspicomm.com/Events.html and click on events link for complete registration details and more information.


PA Public Relations Co. Selected as Public Relations Company for J. J. Nash Author of Truth Told

New York, New York - PA Public Relations Co. Selected as Public Relations Company for J. J. Nash Author of Truth Told J. J. Nash best selling book Truth Told has been entered into the S'Indie Book Awards which will be announced on March 12, 2006 at the Self-Published Authors Symposium in Harlem, New York.

New York, New York - PA Public Relations Co. Selected as Public Relations Company for J. J. Nash Author of Truth Told

PA Public Relations Co. Selected as Public Relations Company for J. J. Nash Author of Truth Told

Mr. Phil Andrews is also C & B Books Distribution public relations director. Prior to being appointed Public Relations Director for J.J. Nash Mr. Andrews served in many capacities during the last decade such as 100 Black Men Board of Directors, Roosevelt Chamber Commerce Board Member, United Black Men of Queens, County, Inc. Public Relations Chairman. He has been honored as the Nassau Council Chamber of Commerce/Roosevelt Chamber of Commerce Small Business person of the year 1995 and Nassau Council Chamber of Commerce/West Indian Chamber of Commerce Small Business person of the year.

Mr. Andrews is also listed in Who's Who in Black America and has been featured in Community Journal Newspaper, Point of view newspaper, Shop Talk Magazine, Amsterdam news, and Economic Forum Newspaper/Minority Business Review.

He is featured in the book 15 Years of Minority Business Development written by Mr. Robert H. Adams publisher of the Economic Forum Newspaper/Minority Business Review. Mr. Andrews has served on the Executive Board of the Hempstead NAACP and is certified as a Mentor by the 100 Black Men of America, Inc.

PA Public Relations Company is proud join Author J.J. Nash in promoting his national best selling title Truth Told.

J. J. Nash best selling book Truth Told has been entered into the S'Indie Book Awards which will be announced on March 12, 2006 at the Self-Published Authors Symposium in Harlem, New York.

Book Title: Truth Told
Fiction/Literary
Trade Paperback
Price: $11.95
Size: 6 X 9
Author: J. J. Nash
ISBN: 0-595-36503-5
134 Pages
On Demand Printing

Available from Ingram Book Group, Baker & Taylor and from iUniverse, Inc.

Book Synopsis:
The courtroom was crowded by time Trina arrived. Judge Gray sat on the bench looking tired of all the same old cases that were presented to him everyday. Nodding to all the familiar faces Trina took a seat close to the front. Johnson failed to call her back, but Alice called once more and informed her that Vaughn was going to be indicted on two counts of manslaughter and sixteen counts of first-degree murder.

Truth Told is the intriguing interactive story of Vaughn Lee Robinson, a man being accused of killing 28 young men over a 26 year period. Trina, an attorney, and also Vaughn's niece enlists the help of her high priced mentor to keep Vaughn off death row. Through-out the Trial the characters find the "Truth" behind Vaughn's case, and their own "Truth" within their own lives.

Book Review: An interesting and original premise that holds the reader's attention iUniverse Editor

James "JJ" Nash was born and raised in Fort Smith, Arkansas. After a stint in the Navy, Nash graduated from the University of North Florida with a BA in Public Relations. He is also a schoolteacher in Jacksonville, Florida, along with his wife, Doreszell. They have six children.

To order call 1-800-Authors

To Contact J.J. Nash for book signings or speaking engagements log on to http://www.papublicrelations.com/

Phil Andrews


WHEN BUSINESS CARDS ATTACK

WHEN BUSINESS CARDS ATTACK
Contact: Sonya A. Lowery
301-513-5077 - 301-442-7552

Sonya A. Lowery is now interviewing based on her new book The Secret Language of Business Cards (And What Your Brochure is Saying Behind Your Back) available at www.amazon.com and www.karibubooks.com .

How many times have you asked for someone's business card only to be let down by what you were handed? You may have thought they were representing a thriving company by the way they spoke, but the card showed the contrary.

Sonya A. Lowery is a well-respected authority on the subject of image-building for new and emerging businesses. According to Lowery, 600,000 new businesses fail each year and one of the recurring problems is a lack of 'image.' There may actually be a profitable business idea, but because the image is poor, it never gets off the ground. 'Poor appearance is a turnoff,' says Lowery.

Lowery offers the following tips:

Hire a designer - In an effort to save money and cut corners, companies often insist on creating their own homemade brochures and business cards. They actually think that they'll be able to hand these out and land the big fish. It's like showing up to an interview in shorts and flip flops and expecting to get the job.

I hear it all the time, says Lowery, I just started my business and I don't have the money to invest in marketing materials yet. Lowery answers, If you don't invest in your image, no one will invest in your company. In her book The Secret Language of Business Cards, she states, "If you want to be successful, you have to look successful. People buy into the appearance of success. If you don't look reputable, people won't give you their money - period."

It starts with a proper business card - It's the first line of contact. People don't give that little piece of paper enough credit, but it's the first glimpse into the class and status of your business and it shouldn't be overlooked. Lowery offers these common card mistakes:

1. having no business card at all
2. having no professional logo (because logos help brand your company)
3. having no web address (the first place people look up your company is on-line)
4. having a non-professional email address (emails should be you@yourcompany, not you@aol or you@hotmail, etc.)
5. template cards that offer no identity
6. cheap printing (when it's obvious that you have printed your card yourself, it cheapens your entire company)
7. listing several professions (this says you are a jack-of-all-trades and a master of none)
8. And finally, unkempt cards that have been sweating in your back pocket or have several strikethroughs, misspellings or no obvious profession listed.

These are just some of the topics covered in her book.

People should really analyze how they look on paper; small businesses are especially vulnerable. Many don't plan a marketing and design budget and focus on simply getting the doors of their business open. What they may not realize is the image they present is the very image they are relying on to get business. If that image is not professional, they are setting their business up to fail. Lowery says that these are harsh words, but it speaks to the magnitude of the problem.


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